e-commerceDirect Sales
The actual implementation and strategy of direct sales generated through your Web site can and should vary according to how you distribute your products and services.- Complete transactions, whereby customers browse through your site, select the product(s) they would like to have delivered, then pay via a credit or debit card. This method can be expensive and involve a great deal of custom programming. To avoid this expense and keep your costs down, we prefer to use Yahoo!'s on-line sales facility. This software offers an immediately usable and comprehensive retail facility that is seamlessly integrated with your Web site.
- Partial transactions, whereby your products or services are displayed so that customers shop on line and make selections, but the sale is finalized by your sales staff instead of an on line credit or debit card facility. For a good example of this kind of Web site, read about how Prather Ranch uses this method to transact sales.
- Industries that rely on quotation submissions to win business can greatly improve their volume by having a Web site that allows potential customers to submit a 'Request for Quotation' on line. More often than not, people simply don't have the time and energy to call multiple vendors and navigate through the 'sales department shuffle'. Using e-mail and your Web site will expedite the sales process.