Web Site ServicesOur Design Approach
We believe in designing Web sites that are informative, easy to use, accessible and fast. Perhaps a Web site needs full screen animation if it is a "high-tech dot-com" trying to sell itself to investors with high-speed Internet connections, but companies in the real world simply need to be accessible to their customers.
1. Fast
Research has shown that most viewers will abandon a Web site if meaningful information does not appear within five seconds. With millions of sites on the Web, if a search turns up your site and it does not respond quickly, a casual viewer will simply move on to another site.2. Easy
Visitors to your site must be able to find the information you provide easily. This is a function of many things; use of good design to distinguish between content, structure and links; navigational methods that conform to common practice, and consistency between pages.3. Informative
A site without useful information to impart is useless. Pages must strike a balance between marketing the company and providing solid information. At the very least it must always make clear what the the company does or makes, and who for.
When planning a site, it is vital to understand who might come to the site, what they might be looking for, and then decide what to give them. Unless your name is Disney, it is likely that they are coming to your site for information, not entertainment.
4. Accessible
Sites must be available and appealing to as much of your target audience as possible. They must not require the use of a particular brand of browser, or assume that everyone has the latest version of the Netscape Navigator or Microsoft Internet Explorer.
Requiring that viewers download third-party plug-ins or extensions should also be verboten; every such requirement will eliminate or alienate part of your audience. In some large organizations, plug-ins are forbidden, and any site relying on them will simply be ignored.